Performance Marketing

Home|Performance Marketing

Services Include

  • Lead Generation Ads
  • Retargeting Ads
  • Brand Awareness Ads
  • E-Commerce Ads

FAQ

How much should I spend on Meta Ads to start?+

For Prayagraj local businesses, a starting budget of ₹10,000–₹15,000/month in ad spend is enough to generate meaningful data and early leads. We scale budget up as we identify winning audiences and creatives.

How quickly will I see results from Meta Ads?+

Meta Ads can generate leads within the first 48–72 hours of launch. However, the first 2–4 weeks are a learning phase where the algorithm optimises delivery. Month 2 onwards typically shows significantly better cost per lead.

What is retargeting and why is it important?+

Retargeting shows ads to people who have already shown interest in your business — visited your website, watched your video, or engaged with your page. These audiences convert at a much higher rate than cold audiences, making retargeting essential for maximising ROI.

What is a Facebook Pixel and do I need it?+

The Facebook Pixel is a small piece of code on your website that tracks visitor behaviour and reports it back to Meta. It's essential for running conversion-optimised ads and retargeting campaigns. We set it up as part of our onboarding — no technical knowledge required from your side.

Performance Marketing

Meta Ads are paid advertisements that appear on Facebook and Instagram — the two platforms with the highest daily usage in India. With Meta's advanced targeting system, you can reach people based on their location, age, interests, behaviour, and even their life events.

For a business in Prayagraj, this means you can show your ad specifically to: women aged 25–45 in Civil Lines who have shown interest in fitness, or business owners in Allahabad who have visited competitor websites. This level of precision is unmatched by any other advertising channel.

/service_includes_icon/Print media.png
Lead Generation Campaigns

We design and run Facebook & Instagram lead generation campaigns that capture high-quality enquiries directly from the platform — with compelling offers and optimised lead forms that convert.

/service_includes_icon/Media planing and buying.png
Retargeting Campaigns

We set up retargeting campaigns that re-engage people who have already visited your website or interacted with your brand — turning warm audiences into paying customers with precision targeting.

/service_includes_icon/outdoor ads.png
Ad Creative Design

We create scroll-stopping ad creatives — images, carousels, and video ads — designed specifically for Facebook and Instagram audiences to maximise engagement, clicks, and conversions.

/service_includes_icon/Media planing and buying.png
Campaign Optimisation & Reporting

We continuously monitor and optimise your campaigns — adjusting audiences, budgets, creatives, and placements to improve performance and ensure your ad spend delivers the best possible ROI.

Our Process

1
Business & Audience Research

We study your business, your competitors, and your ideal customer profile before spending a single rupee. We identify the highest-converting audience segments for your specific offer.

2
Campaign Architecture

We build a structured campaign with proper funnel stages — awareness, consideration, and conversion — so your budget works at every stage of the customer journey.

3
Creative Production

We write ad copy and design creatives (images or videos) proven to stop the scroll. Good creative is responsible for 70–80% of ad performance.

4
Launch & Testing

We A/B test audiences, creatives, and ad formats in the first two weeks to identify winners before scaling budget.

5
Optimisation & Scaling

We monitor performance daily and make data-driven adjustments — pausing underperformers, scaling winners, and reducing your cost per lead over time.

6
Monthly Reporting

You receive a clear monthly report: impressions, clicks, leads generated, cost per lead, and ROAS — all explained in plain language.

We handle everything — from audience research, ad creative design, and campaign setup to ongoing optimisation and performance reporting. Our goal is simple: maximise your return on every rupee you spend on ads.

What's Included

  • Campaign strategy and audience research
  • Campaign structure setup (awareness, retargeting, conversion)
  • Ad copywriting and creative design
  • Facebook Pixel and Conversions API setup
  • A/B testing of creatives and audiences
  • Daily monitoring and optimisation
  • Retargeting campaigns for website visitors and page engagers
  • Monthly performance report
  • WhatsApp support for urgent queries

Pricing

Our Meta Ads management fee starts from ₹10,000/month (ad spend not included). Ad spend recommendation: minimum ₹10,000–₹15,000/month. We recommend a combined budget of ₹20,000–₹30,000/month to start seeing strong, scalable results.

img
Customer Benefits!

What Meta Ads deliver for your business

  • Targeted Reach
  • Fast, Measurable Results
  • High ROI on Ad Spend
Map Pattern ImageMap Pattern ImageMap Pattern ImageMap Pattern Image
Map Pattern ImageMap Pattern ImageMap Pattern ImageMap Pattern ImageMap Pattern Image

Contact Us!

Exploring opportunities to
deliver digital campaigns!

img

Let's Talk